A new ranking of Nigeria’s most-consumed fast-moving consumer goods (FMCG) products has revealed while global giants such as Coca-Cola and Pepsi remain household staples, local manufacturers are increasingly winning the battle for shelf space, wallet share, and consumer loyalty.
The latest ranking from SagaProduct, Sagaci Research’s proprietary shopper panel, which tracks the most frequently scanned products by Nigerian consumers over the last 12 months to May 20, places Coca-Cola’s 50cl soft drink at the top of the list, followed by Mr V bottled water from Viju Industries and Viva! laundry detergent produced by Aspira.
Other products in the top 10 include Aquafina, CWAY bottled water, Fanta, Hypo bleach, Peak milk sachets, Eva bottled water, and Beloxxi biscuits.
The findings underscore the unique structure of Nigeria’s retail market, where informal trade channels such as neighbourhood kiosks, open markets, and roadside vendors remain central to consumer purchasing behaviour.
The sachet economy remains
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