African startups seeking sustainable growth and continental scale must prioritise solving local consumer problems instead of replicating business models from other markets, industry leaders said on Thursday during a panel discussion at the UBA Business Series, stressing that understanding customer behaviour is the foundation of successful technology-driven innovation.
The speakers, drawn from venture capital, food technology and the creative economy, shared practical insights on how businesses can use consumer feedback to develop technology solutions that address Africa’s unique realities.
The panel, themed “Building for Africa’s Realities: Turning Consumer Feedback into Technology-Driven Solutions,” brought together Ashim Egunjobi, Managing Partner at Octerra Capital, Femi Aluko, co-founder and
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