Lanre Adisa, the MD/Chief Creative Officer of Noah’s Ark Communications, is the President of the Association of Advertising Agencies of Nigeria, AAAN. The association is set to chart a new path for the advertising industry at its forthcoming conference. In this interview, Adisa, who is also the Chairman of Heads of Advertising Sectoral Group, HASG, speaks on industry issues, efforts to bridge the talent gap and application of AI in advertising and the need for agencies to evolve to remain relevant. Daniel Obi brings the excerpts.
The theme of the AAAN annual conference this year is “AdVolution: The end of advertising as we know it and how to win what comes next.’ Does this suggest that traditional advertising is ending?
It’s a very interesting theme at a very interesting time. I wouldn’t posit that what we call traditional advertising is gone. No. Instead, it has evolved. At some point when
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