Meridianbet has become the official sports betting sponsor of UFC Fight Night Belgrade, securing exclusive betting rights for the Ultimate Fighting Championship’s first event in Serbia.
According to a statement on Thursday, the event, scheduled for August 1 at the Belgrade Arena, marks UFC’s debut in the Balkan nation and represents a milestone for Meridianbet, whose origins trace back to Serbia.
Under the agreement, Meridianbet will receive prominent branding throughout the event, including visibility inside the UFC Octagon, placement on official event assets such as fight posters and round cards, in-arena advertising and integrated promotional campaigns across UFC’s digital and social media platforms.
The fight night will be broadcast live in the United States on Paramount+ and distributed internationally through UFC’s broadcast network, giving the betting company exposure to millions of viewers worldwide.
The sponsorship forms part of Meridianbet’s broader strategy to strengthen its presence in global sports. Founded in
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