HomeBusinessDavido taps direct sales for upcoming album Oriade

Davido taps direct sales for upcoming album Oriade

Davido has launched direct album sales for his upcoming project Oriade before its release on digital streaming platforms. The album is available for purchase in Nigerian naira, Ghanaian cedi, Kenyan shilling, and South African rand. Fans can order through the dedicated site oriadé.live.

The 13-track album, which drops on streaming platforms on July 31, 2026, sells on pre order price of $7.99.

This album marks 15 years in music for Davido, who has been a leading force in the Afrobeats music scene.  The title Oriade combines Yoruba words for destiny and crown. A cinematic video teaser shows Davido in traditional attire in a minimalist space, ending with the album logo.

Businessday has reported on the rise of direct-to-consumer models in the Nigerian music industry. As the industry generated N901 billion in revenue in 2024, projections point to a billion-dollar valuation by 2033. However, artists in this part of the world

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