Boladale Odunlami, Commercial Director, Nestlé Nigeria, has said that MILO was leveraging promotional initiatives to drive its beverage growth across the company’s distributor and trade partner network across Nigeria.
The brand recently launched the ‘MILO Text & Win Promotion,’ a nationwide consumer campaign designed to reward loyal consumers with prizes while also celebrating the trust they have continued to place in the brand.
Odunlami also disclosed that extensive measures have been put in place to ensure promotional sachets are available nationwide, giving consumers across Nigeria an equal opportunity to participate in the promo.
Olubunmi Otti, zonal coordinator, Federal Competition and Consumer Protection Commission (FCCPC), South-West Zonal Office, Lagos, stated that the Commission is providing the necessary regulatory oversight to ensure the promotion is conducted fairly, transparently, and in accordance with the regulatory framework governing consumer promotions in Nigeria.
Reinforcing the importance of consumer protection and transparency, Otti further assured consumers
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