Meksley Nwagboh, Division Head, Brands and Communications, Fidelity Bank Plc, has told advertising professionals that the end of advertising as it was practised is not a tragedy; rather, it is an invitation to evolve, build better agencies, create intelligent campaigns and develop more responsible communication systems.
Today, the industry has changed with many dynamics such as technology at play; therefore, the players need to change alongside to remain relevant and shape the next chapter.
To Nwagboh, the evolution in advertising is an “invitation to return to the true purpose of advertising, which is understanding people deeply, creating meaningful impact and moving markets responsibly; this is the core today”.
He spoke on “AdVolution: The End of Advertising as We Know It and How to Win What Comes Next” recently at the Association of Advertising Agencies of Nigeria (AAAN) annual meeting in Lagos.
The theme brought together advertising professionals, government representatives, regulators,
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