The Experiential Marketers Association of Nigeria is moving to reshape the country’s experiential marketing industry through new governance standards; ethical guidelines and a proposed pricing benchmark aimed at improving professionalism and market transparency.
The resolutions emerged from EXMAN’s 2026 Annual General Meeting, held in Uyo, Akwa Ibom State, where industry leaders gathered to discuss strategies for sustainable growth under the theme, ‘Collaboration as Currency.’
The three-day meeting brought together executives from leading experiential marketing agencies to address the need for stronger industry structures, improved collaboration and clearer standards in a rapidly evolving marketing environment.
EXMAN President, Tolulope Medebem, said collaboration would be critical to the industry’s future as agencies, clients, regulators and other stakeholders seek new ways to create value.
“The future of our industry will not be built by individual brilliance alone. It will be built by partnerships between agencies, clients, regulators, academia and emerging talent,” Medebem noted.
A
This post was originally published on this site.
