Nigerian Bottling Company (NBC), a member of Coca-Cola HBC Group, has reinforced its commitment to youth empowerment and hospitality industry development through its participation as headline sponsor of the International Hospitality, Tourism and Eco-Sustainability Forum (IHTEF) 2026 in Abuja.
As part of its continued partnership with the annual forum, NBC and Schweppes co-sponsored the Bartender Academy, a specialised training and talent development initiative designed to equip emerging hospitality professionals with practical industry skills, mentorship, and entrepreneurial opportunities.
The two-day programme brought together aspiring bartenders and hospitality professionals from across Nigeria for intensive hands-on training focused on mixology, bar presentation, customer experience, and business development within the hospitality sector.
The event featured a keynote address by Soromidayo George, corporate affairs and sustainability director at Nigerian Bottling Company, titled “Driving Sustainable Value Chains: Corporate Leadership in Africa’s Hospitality Future.”
In the address, George highlighted the growing importance of resilient value chains, local
