HomeBusinessFunders don’t fund projects. They fund alignment

Funders don’t fund projects. They fund alignment

Years ago, I sat in a foundation director’s boardroom in Lagos and asked her one question. Almost every fundraiser before me had asked her “will you fund me?” I asked something else: “How can I help you achieve your goals?”

She paused, and it was a real pause, the kind that tells you someone is actually thinking rather than waiting for you to finish.

On paper, we had nothing in common. She ran a foundation focused on environmental conservation and the green economy. I worked in government, focused on creating jobs for young people. But as she talked, her real constraint became clear: she needed access to spaces to scale her work. My office controlled infrastructure across the state. We already had exactly what she needed.

I didn’t pitch her. I asked more questions, took notes, and came back with a solution instead of a proposal: here’s what we discussed,

This post was originally published on this site.

RELATED ARTICLES
- Advertisment -spot_img

Most Popular

- Advertisment -spot_img
- Advertisment -spot_img