Author: Jim Collins and Jerry I. Porras
Format: 368 pages hardcover
Published: Nov 1,2004 by Harper Business
ISBN: 9780060566104
Language: English
Reviewer: Kenneth Athekame
Most businesses do not fail because they lack profits; they fail because they cannot outlive their founders. Across Nigeria and much of Africa, countless enterprises disappear after the exit, retirement or death of their founders, exposing a fundamental weakness in institutional development. It is this challenge that sits at the heart of Built to Last, the influential management classic by Jim Collins and Jerry Porras.
First published in 1994, the book sought to answer a deceptively simple question: Why do some companies endure for generations while others, despite periods of remarkable success, eventually fade into irrelevance?
Drawing from a six-year research project conducted at Stanford University, Collins and Porras examined 18 “visionary companies” and compared them with competitors operating in similar industries. Their objective was not
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