Kenya’s home internet market is entering a new phase of competition as Safaricom moves aggressively into the low-cost broadband segment, challenging smaller internet service providers that have long dominated affordable estate-based connectivity.
The telecom giant is rolling out fibre and wireless internet plans starting at about KES 800 ($6) per month, a pricing level that signals a clear shift toward mass-market adoption rather than premium connectivity. Alongside this, the company is testing a pay-as-you-go service called Wi-Fi Bamba, designed to let users connect instantly without routers, installation fees, or long-term contracts.
The combination of low entry pricing and flexible access is expected to reshape how households in urban areas such as Nairobi choose internet services, particularly in densely populated estates where affordability is a key factor.
For years, smaller providers such as Poa! Internet, Ahadi Wireless, and Vilcom have built business models around low-cost shared connectivity in residential communities. Their
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