MTN Group is betting its vast base of 307.2 million subscribers on a streaming comeback with the launch of MTN One TV, a new video platform that the telecom giant hopes will help it capture a larger share of Africa’s growing digital entertainment market nearly a decade after its first streaming venture failed to gain traction.
The launch signals a strategic shift by Africa’s largest telecommunications company as it seeks to deepen customer engagement beyond traditional voice and data services and unlock new revenue streams from content, advertising, and digital services.
In a statement on Monday, MTN said MTN One TV will combine live television, local productions, and international programming under a flexible business model that includes free-to-view content, advertising-supported viewing, pay-per-view options, and subscription packages depending on market conditions.
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The service will be rolled out gradually across
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