Amazon is making its boldest move yet into Africa’s satellite internet market, setting the stage for a direct battle with Elon Musk’s Starlink in one of the continent’s fastest-growing digital sectors.
The technology giant founded by Jeff Bezos has applied for an International Gateway Operator licence in Kenya through its local subsidiary, Amazon Kuiper Group Kenya Limited. If approved, the company plans to establish its first satellite earth station in Africa, creating a gateway that will connect its Project Kuiper low-Earth orbit satellite network to terrestrial internet infrastructure across the region.
The move positions Amazon to challenge Starlink, which has rapidly expanded across Africa since entering Kenya in 2023. Starlink has already attracted more than 22,000 subscribers in the East African country, providing broadband services to households, businesses and communities that previously struggled with unreliable internet access.
Amazon’s entry signals that Africa has become an increasingly important battleground in the
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