The campaign season has returned, bringing with it the familiar spectacle: convoys winding through dusty streets, party colours fluttering like restless flags, praise singers rehearsing their refrains, and candidates mounting stages to denounce opponents as incompetent, corrupt, tribalistic, and guilty of every national malaise since independence.
Then come the promises – roads, jobs, electricity, food – accompanied by a litany of mantras: “Power to the People,” “Renewed Hope,” “Forward Ever, Backward Never,” “Nigeria First,” “Progress, Justice, and Fairness,” “Arise and Shine.” Nigeria’s major parties wield slogans as shorthand for identity, yet there is little to distinguish APC’s emphasis on progress from PDP’s invocation of people’s power, Labour Party’s resilience, or PRP and APGA’s calls for unity and brotherhood. By the end of the rally, everyone is exhausted, and very little has truly been said. It is the political equivalent of changing the wrapper while selling the same product. No one
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