HomeBusinessJosien Terminates Rémy Cointreau Distribution Partnership Following Strategic Portfolio Review

Josien Terminates Rémy Cointreau Distribution Partnership Following Strategic Portfolio Review

Josien Mercantile Ltd today confirmed that it has terminated its  appointment as the Nigerian distributor of the Rémy Cointreau portfolio. Josien gave formal  notice of its decision to Rémy Cointreau on 30 July 2026.

The decision followed a detailed review of the Nigerian and global spirits market by Josien’s  Board of Directors. The review found a sustained softening of consumer demand in the cognac  category, both in Nigeria and internationally. Josien will now direct its investment towards  spirits categories where consumer demand is growing.

According to the Leadership team: “This was a considered decision, and not one we took lightly.  A strong distribution business must follow where consumer demand is going and focus its  investment where it can create the greatest value for our customers, trade partners and  shareholders. We are grateful to the Rémy Cointreau team for their professionalism and  partnership, and we wish the brands continued success in

This post was originally published on this site.

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