Vice President Kashim Shettima has urged investors and financial institutions to provide early funding for African creative businesses, describing the sector as a major source of future global companies, employment and economic growth.
Shettima made the call on Thursday at the opening of the Creative Africa Nexus Weekend 2026 in Lagos, where government officials, investors and creative industry professionals gathered to explore financing and commercial opportunities across the continent.
Addressing investors, the Vice President said, “The next great global creative companies will come from Africa. Back them early, and back them here.”
He also challenged African creatives to convert their international recognition into commercial agreements, urging them to pursue distribution contracts, investment commitments and partnerships.
“Do not leave Lagos with memories alone; leave with a signed term sheet, a distribution deal, a buyer’s handshake. The world is ready to pay for what you make,” he said.
Shettima described the creative
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