Professionals must preserve independent thinking and personal judgement as artificial intelligence becomes more widely used in the workplace, a growth and performance marketing professional, Joel Ozue, has said.
Ozue said the growing accessibility of generative AI tools was making it easier for workers and businesses to produce polished content, reports and presentations, but warned that reliance on similar systems could make professional communication increasingly generic.
The expert argued that the ability to use the technology was becoming less of a competitive advantage as more people gained access to similar tools.
“The challenge begins when efficiency becomes a substitute for thinking,” Ozue told The PUNCH, distinguishing between using AI to develop an idea and relying on it to generate the idea entirely.
The development comes as businesses across industries explore generative AI to automate tasks, improve productivity and reduce the time spent on routine work. However, the technology’s growing use has
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