Abia State Governor, Alex Otti, on Wednesday unveiled and officially opened for public use a pilot electronic billboard installed in Umuahia, the state capital.
Speaking on the occasion, Otti, who was represented by the Commissioner for Information, Okey Kanu, said the occasion “marks another significant milestone in the deliberate efforts of my administration to modernise our urban environment, embrace technology, technological innovation, and reposition Abia as a destination of choice for business, investment, and economic opportunities”.
Otti said, “This project goes beyond the installation of an electronic advertising screen. It represents a new chapter in the evolution of our outdoor advertising, public communication, and information dissemination in Abia State”.
For many years, outdoor advertising in Abia State has largely depended on conventional billboards and privately owned electronic advertising platforms.
While these have served their purposes, the changing dynamics of communication, technology, and commercial engagement demand that we embrace more innovative,
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