Veteran music producer Temidayo Joseph, popularly known as Puffy Tee, has expressed concern about the growing emphasis on viral songs and social media popularity.
Speaking in an interview with Saturday Beats, the producer, known for his contribution to Olu Maintain’s hit song, Yahoozee, said some emerging artistes were neglecting songwriting and originality in pursuit of commercial success.
The producer advised emerging musicians to prioritise originality, warning that the popularity of viral songs may not guarantee lasting success in the music industry.
He said, “Viral songs may not remain popular for long, but artists who are talented and know how to write good songs can still find their place in the industry.”
He revealed that some of the qualities that would guide his assessment of contestants in the second season of the music reality show, Next Afrobeats Star, includes, ‘vocal ability, confidence, determination and a clear understanding of what contestants hoped
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