Ivory Beauty Soap is bringing back its Miss Ivory beauty contest for a fourth season, with rewards of up to ₦2 million and the entire competition held online.
There is no venue to travel to and no audition queue. Contestants are asked to film a “Get Ready With Ivory” video of about a minute. It begins with their natural, makeup-free look, moves through their Ivory routine, and ends with a runway walk toward the camera, a bar of Ivory Soap in hand.
Entrants post the video on social media, tag the brand’s official page, and follow Ivory on at least two of its social platforms (TikTok, Instagram, YouTube, etc.). Audience engagement with each entry then earns points on a live leaderboard, so the more people rally behind a contestant, the higher she climbs.
Givanas Industry Nigeria Limited, the company behind Ivory Beauty Soap, announced the maiden edition in June 2021.
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