On September 24, in a room on the sidelines of the United Nations General Assembly, Nigeria told the world it was the next frontier for global outsourcing.
The Hire From Nigeria campaign, launched in Abuja four weeks earlier and taken to New York by the office of the Vice President, set an initial target of one million export-linked jobs by 2030.
The trade minister, Jumoke Oduwole, was careful to say this was a market-facing economic proposition rather than a communications campaign.
Buried in the same material was the number that should have led every report. Nigeria currently has an estimated 20,000 people working for domestic and international outsourcing firms.
One million from 20,000 in four years is a 50-fold increase. It is worth pausing to consider how that compares with the rest of the continent, because Nigeria is not entering an empty market.
Egypt employed 195,300 people in exporting outsourcing
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