The future of journalism will be determined not by print circulation or paywalls alone, but by how effectively media organisations embrace artificial intelligence (AI), connect with younger audiences, and build strong brands that audiences trust, Earl Wilkinson, chief executive officer of the International News Media Association (INMA), has said.
Speaking during a courtesy visit to BusinessDay Media Limited in Lagos on Thursday, Wilkinson said the global news industry is undergoing one of the most significant transformations in its history as technology reshapes how audiences consume information and how publishers generate revenue.
According to him, AI is no longer just another technology trend but a force that is fundamentally changing newsroom operations, audience engagement, and business models.
“The question is no longer whether AI will reshape media. The question is whether organisations will lead that change or merely react to it,” Wilkinson said.
He noted that while media organisations around the
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