Peak Milk, a dairy brand from FrieslandCampina WAMCO Nigeria Plc, has concluded its World Milk Day 2026 campaign, which featured consumer engagement activities across 15 locations nationwide and a breakfast-themed event in Lagos aimed at promoting nutrition awareness.
The “Show Peak Love” campaign was designed to celebrate what the company described as everyday “Breakfast Heroes” while encouraging informed dairy nutrition choices among consumers.
According to the company in a statement on Monday, the campaign reached consumers through category education activations, shopper promotions, interactive nutrition experiences, product sampling and reward initiatives.
A key event during the campaign was the Longest Breakfast Table Experience held at Ikeja City Mall, Lagos, in collaboration with lifestyle influencer Asherkine.
The event brought together hundreds of consumers to share breakfast and participate in educational sessions on different milk categories.
Participants were introduced to the distinctions between Full Cream Milk, Filled Milk, Dairy Creamers and Non-Dairy alternatives
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