Global digital payments leader Visa has released the Nigerian findings of its annual Stay Secure study, revealing that consumers are increasingly embracing artificial intelligence (AI) and social commerce, while remaining concerned about online fraud and scams.
The study, conducted by Wakefield Research, examined consumer attitudes toward digital commerce, fraud prevention, and emerging technologies. The findings show that AI is rapidly becoming a key part of the online shopping experience for Nigerian consumers.
According to the report, 88 percent of Nigerian consumers have used AI-powered tools to support their shopping activities. Popular uses include checking reviews and product ratings (56%), comparing prices (54%), and finding gift ideas (53%). Nearly all respondents (97%) said that new technologies, including AI, have made online shopping faster and easier.
AI is also influencing how consumers discover products and retailers. The study found that 68 percent of respondents typically encounter new brands while shopping online. However,
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