Saint Lucia has signed a strategic partnership with English Premier League club Arsenal aimed at boosting tourism, accelerating football development and elevating the Caribbean island’s global profile.
The agreement was unveiled during a special Brand Saint Lucia event at Royalton Saint Lucia, where tourism officials described the collaboration as a transformative initiative that could deliver long-term benefits across multiple sectors of the economy.
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Arsenal partnership to showcase Saint Lucia globally
The partnership, which begins with the 2026/27 season, is designed to increase Saint Lucia’s visibility in key international markets, particularly the United Kingdom, one of the island’s most important tourism sources.
Through the agreement, Saint Lucia will be promoted to Arsenal’s vast global audience, providing exposure to millions of supporters across Europe, Africa, North America and the Caribbean diaspora.
Chief Executive Officer of the Saint Lucia Tourism Authority
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