Two-time heavyweight world champion Anthony Joshua has signed a commercial representation deal with CAA Sports, joining a star-studded roster that includes José Mourinho and Robert Lewandowski, in an arrangement struck in partnership with the boxer’s 258 Group.
As part of the deal, 258 Group Managing Director Freddie Cunningham joins CAA Sports Talent Group as Head of Client Strategy.
Based in London, Cunningham will oversee Joshua’s commercial activities across endorsements, speaking engagements and publishing, working alongside 258 Group and its family office, while also supporting the agency’s broader athlete business development across its international roster. He will report to Roman Di Somma, CAA Sports’ Head of International Talent.
Joshua joins a CAA Sports client list that also features Son Heung-min, Liam Lawson, Sky Brown, Cole Palmer, Gary Neville, Laura Woods and Kobbie Mainoo, placing him among an elite group of athletes and sporting figures represented by the agency.
The 36-year-old, who
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