Gen-Z entrepreneurs are launching businesses at a faster rate than many expected, driven by technology, changing work patterns and growing access to digital tools.
A recent study by Gusto, a cloud-based HR, payroll and benefits platform, found that Gen-Z entrepreneurs accounted for 9 per cent of new businesses started in 2025, surpassing Baby Boomers, who represented 5 per cent. The findings mark the first time the younger generation has overtaken Baby Boomers in business creation.
The study also showed that seven out of 10 Gen-Z founders used artificial intelligence (AI) during the startup process, a figure that exceeded the overall average by more than 10 percentage points.
Read also: Nigeria’s Gen Z are changing how brands think about alcohol
As digital natives, many Gen-Z entrepreneurs are building businesses online. Here are five business ideas that are gaining attention among young founders.
1. TikTok Shop Management
The rapid growth of TikTok Shop
This post was originally published on this site.
