The Board of TBWAConcept Unit, the Lagos-based creative agency within the TBWA Worldwide network, has announced the appointment of George Isitua-Onukwu as Chief Executive Officer, effective July , 2026.
He succeeds Kelechi Nwosu, whose leadership established TBWAConcept Unit as one of Nigeria’s most respected creative agencies, known for bold work like the Proudly Made in Aba campaign and Spirit of Lagos project.
In a statement, the incoming CEO said, “The appointment signals the next chapter in TBWAConcept Unit’s evolution. We’re expanding the Agency model. Under Nwosu, the agency began diversifying beyond traditional campaign work. George will accelerate that shift with greater intensity and structure,” the statement added.
The vision is to transform into a disciplined, future-thinking creative company that builds owned intellectual property, technology-enabled solutions, and scalable products to solve marketing performance problems for itself and its clients.
“We are not abandoning the agency model. We are expanding it,” George
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