This post was originally published on this site.
By Peter Egwuatu & Providence Ayanfeoluwa
Family businesses across Africa are recording strong growth and demonstrating resilience despite economic uncertainty, regulatory reforms and geopolitical pressures, according to the PwC Africa Family Business Survey 2025.
The survey, which covered 79 family businesses across East, West and Southern Africa, showed that 66 per cent of respondents achieved single or double-digit sales growth in the past year, surpassing the global average of 57 per cent.
Commenting on the findings, Africa Family Business Leader at PwC, Esiri Agbeyi, said: “Family businesses in Africa have built a strong foundation for growth. Disciplined strategies and a clear focus on technology and AI show that the fundamentals are in place. The next step is to build on these strengths by scaling purpose, improving decision-making, and activating reputation and long-term capital as drivers of growth.”
According to the report, “53 per cent of respondents aim to grow steadily over
