A new survey of young Nigerians has laid bare the choices facing a generation caught between ambition and a cost of living that keeps climbing. BusinessDay June 2026 Gen Z Pick poll asked respondents about income, savings, the “soft life” trend and the pull of relocation abroad, known locally as japa. The answers show a group that works hard, saves where it can, and still wonders whether Nigeria can offer what it wants to build.
Income and the hustle
Just over six in ten respondents (61.6%) report a steady job or salary. More than a quarter (27.8%) have no income at present, while 11.1% combine formal work with a side hustle. Notably, none of the respondents said they rely on side hustles alone.
Among those running a side hustle, half say they have none at all, but of those who do, 33.3% describe it as a route to independence,
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