By Taiye Olayemi
Mrs Ebelechukwu Nwachukwu was inaugurated on Friday as the 27th Chairperson of the Nigerian Insurers Association (NIA), becoming the first woman to lead the association in its 55-year history.
Nwachukwu, Managing Director of Rex Insurance, assumed office during an investiture ceremony in Lagos, promising reforms aimed at strengthening public confidence and expanding insurance penetration nationwide.
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She urged insurers, brokers, agents, insurtech firms and marketers to embrace coordinated awareness campaigns instead of isolated promotional activities across the industry.
According to her, such campaigns should align with the National Insurance Commission’s financial literacy programmes and inclusive insurance objectives to broaden insurance access nationwide.
“I call on all insurers, brokers, agents, insurtechs and marketers to move beyond isolated campaigns and commit to coordinated industry-wide awareness initiatives,” she said.
Nwachukwu stressed that operators must simplify insurance communication and eliminate technical language that discourages potential customers from embracing insurance products.
“Let
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