Forget the days of creators posing with products they don’t even use. Nigeria’s biggest stars are quietly ditching brand deals for something way more interesting: owning the business. Case in point: Nasboi recently pulled up on Sheyman, owner of Secret Palace, trying to sell him a “How to Become a Billionaire” book. Bold move, using the moment to hand the mic to his friend. But the real plot twist belonged to Sheyman. He used the video to rebrand himself in real time, from music star to hospitality king, dropping names like Secret Palace, Glass House, and Folixx Bukka like a man building an empire one viral clip at a time. That’s not content. That’s a business plan with good lighting.
BellaNaija saw the writing on the wall too. Their Next Gen Creator House wasn’t just a networking mixer; it was a bet. A bet that creators aren’t just influencers anymore;
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