Why Netflix is launching live channels to rival Pay-TV

July 13, 2026

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Netflix plans to launch always-on live TV channels to enhance subscriber engagement and boost competitionLive programming could challenge traditional pay-TV operators like DStv and GOtv while attracting advertisersSubscription bundles and strategic partnerships are being considered to provide additional value to consumers

Pascal Oparada is a journalist with Legit.ng, covering technology, energy, stocks, investment, and the economy for over a decade.

Netflix is reportedly preparing a major shift in its streaming strategy by exploring the launch of always-on live TV channels, a move that could intensify competition with traditional pay-TV providers such as DStv and GOtv while opening new revenue opportunities.

The reported initiative comes as the streaming giant looks for fresh ways to keep subscribers engaged amid signs that viewer activity is slowing and competition in the streaming industry continues to intensify.