By Funmilola Gboteku
Meta has said its digital platforms contribute an estimated 820 million dollars annually to Nigeria’s economy while helping millions of businesses expand customer reach nationwide.
The company disclosed this in a report released on Thursday and conducted by independent research firm, Public First.
The report, titled ‘Nigeria’s Digital Economy’, examined the economic impact of Meta platforms across entrepreneurship, productivity, artificial intelligence and digital participation.
It stated that Facebook, Instagram, WhatsApp, Messenger, Threads and Meta AI had become vital digital infrastructure supporting businesses and economic participation nationwide.
According to the report, about 14 million Nigerian small and medium enterprises used Meta applications in 2025 to establish, operate and expand businesses.
The report stated that activities generated through Meta platforms contributed approximately two billion dollars to Nigeria’s Gross Domestic Product.
It added that instant messaging services provided through Meta platforms generated an estimated 640 million dollars in productivity gains
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