SIMPLAA, a United Kingdom-rooted mobility platform, has launched a major urban mobility campaign in Port Harcourt as part of efforts to redefine transportation convenience, safety, and accessibility in the city.
The company said the initiative aligns with its broader vision of transforming how residents experience movement in rapidly growing Nigerian cities.
According to SIMPLAA, Port Harcourt’s increasing commercial activities, daily commuting demands, airport transfers, nightlife, and business movement have created the need for smarter and more reliable transportation solutions.
The company stated that its approach goes beyond simply connecting riders with drivers, noting that modern urban mobility must focus on delivering convenience, transparency, reliability, and technology-driven experiences tailored to everyday lifestyles.
Speaking on the development, SIMPLAA’s Head of Operations Mr. Conscience said the company introduced the campaign to improve transportation standards and reshape expectations around mobility services in Nigeria.
“Urban mobility is becoming a bigger part of how people experience their cities every day,” he said.
“People are no longer just looking for transportation. They want convenience, reliability, safety, transparency, and technology that actually works for their lifestyle.”
As part of the campaign, SIMPLAA announced an introductory offer that gives new users access to up to three free rides worth ₦5,000 after downloading the SIMPLAA app and using the promo code “SIMPLAARIDE.”
The company explained that the campaign combines digital advertising, social media engagement, roadshows, lifestyle-focused storytelling, and on-ground activations targeting professionals, students, entrepreneurs, travellers, and regular commuters across Port Harcourt.
SIMPLAA also noted that users can access the offer
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