…co-founds Zora African Market
Cynthia Anuoluwapo Abraham, Co-Founder of Zora African Market, has described digital commerce as a major tool for transforming African-owned businesses in the United Kingdom following the successful launch of the Zora African Market platform on June 1, 2026.
Abraham stated that the newly launched marketplace was created to help African entrepreneurs embrace technology, expand their customer reach, and compete more effectively within the growing UK retail market.
According to her, many African businesses in the diaspora possess quality products and strong cultural value but often struggle with limited visibility, fragmented customer access, and the challenges of scaling beyond traditional physical stores.
She explained that Zora African Market was developed as a centralized digital platform where customers can conveniently access authentic African products while vendors benefit from increased exposure and business growth opportunities.
The platform, available on iOS, Google Play Store, and the web, features a broad
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