Budweiser, Trophy Lager, Hero Lager and Flying Fish to Reward Consumers with Big Prizes, Promotions and Unforgettable Fan Experiences Nationwide
International Breweries Plc (IBPLC), part of AB InBev – the world’s largest brewer and proud makers of more than 500 iconic brands – has officially unveiled its FIFA World Cup 2026™ Squad, featuring four of its leading brands: Budweiser, Trophy Lager, Hero Lager and Flying Fish, each set to bring Nigerians closer to the excitement, passion and celebration of the world’s biggest football tournament ever; the World Cup featuring 48 teams across Canada, Mexico, and the United States.
Led by Budweiser, the Official Beer Sponsor of the FIFA World Cup™ since 1986, the squad will deliver a season of football excitement through consumer promotions, immersive viewing experiences and rewarding engagements designed to unite fans across the country. Budweiser, Trophy Lager, Hero Lager and Flying Fish have each received FIFA authorisation to activate the tournament in Nigeria using the official FIFA trademark – the most comprehensive World Cup brand mandate held by any Nigerian brewer. For IBPLC, the mandate is not just an activation vehicle – it is a platform to shape how Nigeria’s beer industry is seen, valued and governed long after the final whistle.
Nick Kade, Managing Director, International Breweries PLC, said:
“As part of AB InBev – the world’s largest brewer – we are activating the FIFA World Cup 2026™ across four FIFA-authorised brands simultaneously. We are elated and honoured that we that Nigerian brewer that holds a
