Renowned for building household brands to shaping Africa’s digital marketplace, Jiji Africa’s Head of Marketing and PR, Majolie Obaje, shares insights on innovation, consumer behaviour, leadership, AI, and the future of marketing in this interview with GODWIN AIKIGBE
Can you walk us through your journey into marketing and public relations, and what motivated you to choose this career path?
My entry into marketing and public relations was driven by a deep fascination with human behaviour and storytelling. I have always been intrigued by the “why” behind consumer choices, why people trust certain brands, what triggers loyalty, and how a well-crafted narrative can bridge the gap between a business solution and an everyday human need. I’ll tell you a story. I recall my final interview with Sir Ropo Alabi, Founder and CEO of Linkpoint Resources Int’l Ltd, the very first marketing agency that gave me a chance to explore the industry,
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