Apple has teamed up with Nigerian artist Asake to promote its latest AirPods models as part of a marketing push tied to the 2026 FIFA World Cup. The campaign features Real Madrid forward Vinícius Júnior, who is shown vibing to Asake’s track “Skilful” while wearing the new headphones.
In the advertisement, Vini Jr., a key player for Brazil’s national team, moves to the rhythm of the song in a short clip that highlights the audio quality and immersive experience of the AirPods. The reel, posted on Instagram, carries the caption “A Skilful player deserves Skilful music @vinijr #AirPodsVini #ApplePartner.” It has drawn significant attention, with over 129,000 likes shortly after release.
Asake, whose real name is Ahmed Ololade, serves as an official Apple partner for the campaign. His song “Skilful,” released earlier in 2026 alongside his latest album ‘M$NEY’, provides the soundtrack. The collaboration aligns with Apple’s strategy to connect
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