HomeBusinessNews consumption pattern changing, global audiences turn to video platforms – Reuters

News consumption pattern changing, global audiences turn to video platforms – Reuters

Globally, the way people consume news is changing rapidly, with audiences increasingly turning to online video platforms for information, analysis and live updates, Reuters Study has shown.

The latest and comprehensive study from the 2026 Reuters News Annual Report reveals that from YouTube and TikTok to Instagram and Facebook, video has become a preferred medium for millions of consumers worldwide seeking news that is visual, engaging and easy to understand.

The annual report, which relied on nearly 100,000 respondents in 48 markets, creates a picture of an industry undergoing deep change as audiences move away from traditional news websites and television towards social media platforms.

The report states that 77% of the global sample population consumes Online news video every week, with a majority now watching online news video in every market covered in the report.

“On average, news organisations have seen video consumption on their own sites and apps

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