TikTok and the International Chamber of Commerce (ICC) have launched a new initiative aimed at turning the country’s growing online population into a catalyst for enterprise growth.
The Digital Commerce Labs, unveiled in Lagos on Thursday, seeks to equip micro, small and medium-sized enterprises (MSMEs) with practical digital commerce skills needed to attract customers, expand beyond local markets and compete in an increasingly digital economy.
The initiative comes at a time when Nigeria’s internet ecosystem is expanding rapidly. According to stakeholders at the launch, more than 45 percent of Nigerians are now online, creating a vast pool of potential consumers. Yet many small businesses continue to struggle with market visibility, digital marketing, customer engagement and the effective use of online tools.
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For TikTok and the ICC, the challenge is no longer simply getting businesses online but helping them convert connectivity
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