Ask a Nigerian business owner what they think of artificial intelligence and you will struggle to find a skeptic. Ask them what they have actually done with it, and the conversation changes quite quickly.
A recent study by Zoho found that 93 per cent of Nigerian organisations say they have already begun their AI journey. That figure, on its own, would suggest a country sprinting ahead of the rest of the developing world. Yet a separate measure puts Nigeria’s real AI adoption rate at just 10.1 per cent in the first quarter of this year, below both the global average and the average recorded across the Global South. Ninety three per cent believe they have started. One in ten has actually got somewhere with it. That gap is not a rounding error. It is the whole story.
This matters because the businesses caught in that gap are not a small
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