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Nigeria’s unemployment and underemployment challenges continue to push millions of young people toward entrepreneurship and informal business opportunities.
Yet for many aspiring entrepreneurs, one obstacle remains constant: the lack of startup capital.
Amid these challenges, a quiet transformation is taking place across markets, neighbourhood stores, and roadside kiosks, where technology is helping young Nigerians establish airtime and data retail businesses with little or no upfront investment.
Technology is opening new doors for young Nigerians by making entrepreneurship easier with low-cost digital business opportunities. Photo: BloombergSource: Getty Images
How Technology Is lowering the barrier to entrepreneurship
The days when airtime sales depended on paper recharge cards are gradually giving way to digital platforms that allow vendors to sell airtime and data electronically.
Through Electronic Voucher Distribution (EVD) and Electronic Airtime Distribution (EAD) technology, retailers can serve customers across multiple telecommunications networks using a single device and wallet.
To support this model, Optasia, registered and operating in Nigeria since
