Family businesses across Africa recorded stronger growth than their global counterparts despite economic uncertainty, according to the recently released PwC’s 2025 Africa Family Business Survey.
The survey, which drew responses from 79 family businesses across East, West and Southern Africa, found that 66 per cent of respondents achieved single-digit or double-digit sales growth over the past year, surpassing the global average of 57 per cent.
PwC said the performance reflected the resilience of family-owned businesses amid economic volatility, regulatory reforms, geopolitical tensions and changing stakeholder expectations.
The Africa Family Business Leader at PwC Nigeria, Esiri Agbeyi, said African family businesses had established a solid platform for future expansion.
“Family businesses in Africa have built a strong foundation for growth. Disciplined strategies and a clear focus on technology and AI show that the fundamentals are in place. The next step is to build on these strengths by scaling purpose, improving decision-making,
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