What is a negative brand image?
A ‘positive brand image,’ is what every business should be striving for. We’re not just talking about an attractive logo or colour palette here. Your brand image encompasses your entire reputation – how people think, feel, and talk about your brand.
While a good brand reputation helps boost your brand equity and increases customer loyalty, a negative brand image does the opposite. It destroys the trust of your target market, sends your customers racing towards the competition, and has a massive impact on your profit potential.
A negative brand image, caused by widespread criticism, scandals, and corporate mistakes, cultivates a “negativity bias” towards your company. Even if you only make a small mistake, and still offer an incredible service or product, your customers might avoid you like the plague. In fact, many companies that lost consumer trust had to spend a lot of time
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