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AI: Why most Nigerian SMEs try AI and quit

The numbers look impressive on the surface. A Google and Ipsos survey published earlier this year found that 88 per cent of Nigerian adults have now used an AI chatbot, an 18-point surge from 2024. Another study by Zoho found that 93 per cent of Nigerian organisations have already begun their AI journey. Read those figures quickly and Nigeria sounds like a country charging headlong into the future. Read them more slowly, and a more complicated picture emerges.

Because beginning a journey is not the same as completing one. Trying a chatbot once or twice is not the same as weaving it into the daily running of a business. And for the overwhelming majority of Nigeria’s small and medium enterprises, which account for 96.9 per cent of businesses and contribute 46.32 per cent of national GDP according to the SMEDAN and PwC MSME Survey 2024, artificial intelligence remains something they

This post was originally published on this site.

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