Global computer maker ASUS has strengthened its commitment to Nigeria’s technology market by opening its first flagship experience store in West Africa, choosing Lagos over other markets in the region.
The new store, launched on Monday at 16 Otigba Street in Computer Village, Ikeja, was developed in partnership with Konga, Nigeria’s technology retail and e-commerce company. Beyond creating another sales outlet, the investment positions Nigeria as ASUS’ regional retail hub for West Africa while giving customers direct access to the company’s latest laptops, gaming devices and artificial intelligence-powered computers.
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The facility was officially commissioned by Kingsley Tochukwu Udeh, Nigeria’s minister of Innovation, Science and Technology, who described the investment as a strong endorsement of Nigeria’s innovation ecosystem and its long-term economic potential.
“This is more than the opening of a retail store. It is a vote of confidence by a
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