Nigeria has become one of Africa’s most competitive ride-hailing markets, attracting global mobility players eager to tap into a population of over 240 million people and a rapidly growing digital economy. Yet amid increasing competition, rising operating costs, and growing conversations around driver welfare, inDrive has carved out a distinct position by championing what it calls the “freedom of choice” for both drivers and passengers.
Rather than relying solely on algorithm-driven pricing, the company allows drivers and riders to negotiate fares directly while maintaining some of the lowest commission rates in the industry. More than five years after entering Nigeria, inDrive says the strategy has helped it become one of the country’s leading ride-hailing platforms and one of its largest markets in Africa.
In this interview, Wael Ibrahim, the regional director, Europe, Middle East, and Africa (EMEA) at inDrive, discusses the company’s growth in Nigeria, driver empowerment, mobility trends, regulation,
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