When Sexpenditure launched in Lagos in August 2013, conversations around adult wellness were largely confined to private spaces. Many consumers were curious about intimacy products but had limited access to information, trusted retailers, or discreet purchasing options.
Thirteen years later, the landscape has changed significantly.
Today, more Nigerians openly discuss relationship wellness, intimacy, selfcare, and personal confidence. Adult wellness has evolved beyond products into a broader conversation about healthy relationships, emotional connection, and overall well being.
As one of Nigeria’s pioneering adult wellness companies, Sexpenditure has had a front row seat to this transformation.
How the Market Has Evolved
In 2013, most customers approached adult wellness products with caution. Information was scarce, misconceptions were widespread, and many consumers struggled to identify authentic products or trustworthy suppliers.
According to Sexpenditure, today’s consumers are more informed than ever. Customers now research products online, seek educational content, compare options, and prioritize quality
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